{"id":21275,"date":"2021-03-08T13:59:31","date_gmt":"2021-03-08T19:59:31","guid":{"rendered":"https:\/\/greyfoxpottery.com\/?p=21275"},"modified":"2022-01-23T11:27:24","modified_gmt":"2022-01-23T17:27:24","slug":"what-does-putting-your-brand-in-their-hands-mean-to-your-customers","status":"publish","type":"post","link":"https:\/\/greyfoxpottery.com\/business\/what-does-putting-your-brand-in-their-hands-mean-to-your-customers","title":{"rendered":"What Does Putting Your Brand in Their Hands Mean to Your Customers?"},"content":{"rendered":"\n

Your brand is much more than a name or a logo. It\u2019s a growing collection of thoughts, perceptions, and experiences between you and your customers: a story unfolding. To nurture that narrative and grow your small business, you need to capture interest, deliver value<\/em>, and provide memorable experiences<\/em> that keep customers coming back for more<\/a>, time and time again. <\/p>\n\n\n\n

At Grey Fox Pottery, our hands build brands. <\/strong>We help small businesses like you grow revenue and craft stronger communities<\/a> by putting your brand in the hands of your customers. The first step of that journey is building brand awareness\u2014and embedding your business into the daily lifestyles of your audience. <\/p>\n\n\n\n

Why Does Brand Awareness Matter?<\/h2>\n\n\n\n

Brand awareness is a marketing term to describe how familiar your audience is with your brand. It\u2019s a metric of whether your name, logo, and products are easily recognized by consumers. Now here\u2019s the important part: building strong brand awareness is a crucial part of marketing your small business<\/em>. Why? Because if you aren\u2019t familiar to your audience, you\u2019ll be crushed under the sheer volume of messages they receive.<\/p>\n\n\n\n

Here\u2019s an amazing stat to consider: 50 years ago, the average U.S. consumer saw about 500 advertisements per day. Today, your average American sees upwards of 5,000<\/em> ads daily<\/a>. When you put up an ad online or near your establishment, you\u2019re not just competing with a handful of direct competitors for their patronage; you\u2019re competing with thousands<\/em> of other brands for their <\/em>interest and attention. <\/p>\n\n\n\n

That\u2019s why strong brand awareness is a linchpin for small businesses\u2014whether you\u2019re a local coffee shop<\/a>, a brewery<\/a>, or even a restaurant. Being recognized helps your brand cut through the marketing clutter customers see every day, and gives your message greater priority. And here\u2019s the best part: once a customer becomes familiar with and trusts your brand, they\u2019re much more likely to make a repeat purchase. <\/strong>That means more revenue and consistent patronage for your small business. <\/p>\n\n\n\n

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How to Build Brand Awareness for Your Small Business<\/h2>\n\n\n\n

Here\u2019s the biggest challenge with brand awareness: you can only develop it by providing consistent, valuable experiences for your audience. It takes five to seven impressions to create brand awareness<\/a>. In other words, your business needs to provide five to seven great experiences before customers will really remember and trust your brand. So if you want to earn the long-term trust and business of patrons, you have to be proactive. Don\u2019t wait for them to come to you a half a dozen times; give them something valuable to take home, cherish, and remember you by. <\/strong><\/p>\n\n\n\n

Don\u2019t just put your brand in a Facebook feed or on a billboard; put your brand in the hands of your customers. <\/em><\/p>\n\n\n\n

Branded Merchandise<\/h3>\n\n\n\n

Branded merchandise is one of the most powerful marketing tools for small businesses. These items consistently remind customers about your brand\u2014and help them become more familiar with your name, logo, and brand colors. By putting these thoughtful gifts in the hands of your customers, you can leave a lasting impression that bolsters awareness, unlocks customer loyalty<\/a>, and creates valuable experiences that elevate your brand.<\/p>\n\n\n\n

Don\u2019t just take our word for it; here are some stats on the impact of branded merchandise<\/a> and promotional products:<\/p>\n\n\n\n