{"id":20457,"date":"2018-12-01T11:25:03","date_gmt":"2018-12-01T17:25:03","guid":{"rendered":"https:\/\/greyfoxpottery.com\/?p=20457"},"modified":"2018-12-20T11:25:58","modified_gmt":"2018-12-20T17:25:58","slug":"how-branded-stoneware-coffee-mugs-set-your-business-apart","status":"publish","type":"post","link":"https:\/\/greyfoxpottery.com\/coffee-mugs\/how-branded-stoneware-coffee-mugs-set-your-business-apart","title":{"rendered":"How Branded Stoneware Coffee Mugs Set Your Business Apart"},"content":{"rendered":"

Small business marketing isn\u2019t easy. You probably don\u2019t have thousands of dollars to pour into television or print advertisements, and getting outside help from a consultant might also be out of your budget. Luckily, you don\u2019t need huge amounts of money or someone else\u2019s opinion to develop an effective marketing plan for your coffee shop or other small business. There are a number of marketing tactics you can employ to draw in new customers while creating returning customers to your shop.<\/span><\/p>\n

One such tactic is to use <\/span>branded stoneware<\/span><\/a> in your business. Offering branded stoneware coffee mugs is a fantastic way to show appreciation to your customers and employees while creating an inviting atmosphere and marketing your brand–all at the same time! At <\/span>Grey Fox Pottery<\/span><\/a>, we are dedicated to providing quality, <\/span>handmade stoneware mugs<\/span><\/a> and <\/span>tankards<\/span><\/a> that will leave a beautiful impression on anyone who happens to hold one while visiting your business.<\/span><\/p>\n

Add to Your Shop\u2019s Ambience<\/span><\/h2>\n

While the beverage you\u2019re brewing is the most important part of your customer\u2019s experience, presentation is also key to a stellar experience. Create an atmosphere within your shop that appeals to the kind of customer you\u2019d like to attract, whether that\u2019s a person who hangs around for hours or one who simply stops by for a morning cup of coffee. Cultivating a specific atmosphere means you have to make some design choices, which can involve anything from the signs you display in your windows to the kinds of mug you choose to fill with coffee and other drinks. <\/span><\/p>\n

Ask yourself what will make a visit to your business truly memorable for a new customer. How will you turn first time visitors into return customers? Consider the vessel that holds your brews. What\u2019s more pleasing, both aesthetically and functionally–a styrofoam coffee cup, or a stoneware coffee mug with your business\u2019 logo front and center? Not only will a stoneware coffee mug enhance your customers\u2019 experience, it will keep your brand at the forefront of their minds as they enjoy their drink. <\/span><\/p>\n

\"\"Offer Loyal Customers a Unique Piece of Pottery<\/span><\/h2>\n

Whether you\u2019re starting your very own mug club, giving away coffee mugs as part of a promotion, or displaying <\/span>mugs for sale<\/span><\/a> behind the counter, custom-branded stoneware coffee mugs will give your business that little something special that mass-produced pieces can\u2019t provide. Think through the variety of options you\u2019d like to offer your customers. Will you design a special stoneware coffee mug for your mug club? Offer a limited-edition mug during the holiday season? Or will your eye catching, custom mugs be part of a loyalty program reward?<\/span><\/p>\n

Not only is a stoneware coffee mug striking; it\u2019s completely one-of-a-kind! Utilizing mass-produced pieces, as some businesses do, isn\u2019t nearly as special as handing a customer a handmade mug. A person can get a mass-produced mug to hold their coffee in any convenience store. But every Grey Fox Pottery piece is lovingly crafted by hand, so each mug will be subtly distinct and perfectly unique–an excellent way to make your customers feel special. <\/span><\/p>\n

Show Appreciation to Your Employees<\/span><\/h2>\n

Depending on how large your business is, you might be employing just a few people. Don\u2019t let their dedication get lost in the shuffle of keeping a business running smoothly. Show them you\u2019re thankful for their hard work by gifting them with a custom stoneware coffee mug. Not only will they be able to take home a quality piece of pottery; they\u2019ll be reminded of what sets your business apart every time they use it. <\/span><\/p>\n

If you employ a larger staff, consider holding a monthly giveaway or raffle. With Grey Fox Pottery\u2019s huge range of <\/span>style and color options<\/span><\/a>, you could even create an employee-specific coffee mug to give out as a prize or reward. A custom stoneware coffee mug might be exactly what your \u201cEmployee of the Month\u201d gift basket needs! <\/span><\/p>\n

Attract New Customers with Grey Fox Pottery Stoneware Coffee Mugs<\/span><\/h2>\n

On average, 92 percent of customers trust <\/span>referrals<\/span><\/a> from people they know. So why not let your customers do the talking (and marketing) for you? Don\u2019t underestimate the power of social media and word-of-mouth when it comes to driving new business to your store. In fact, you can leverage those opportunities even further with branded merchandise. A custom stoneware coffee mug makes for a great photo opportunity in your business, as well as a smart talking point in a loyal customer\u2019s home. With the correct use of branded stoneware mugs, you\u2019ll have new customers wandering in to find out how they can get their own! <\/span><\/p>\n

Grey Fox Pottery stoneware coffee mugs are an ideal way to satisfy customers, reward employees, and <\/span>drive new business to your coffee shop<\/span><\/a>. Our pieces are handmade by talented American artists and are more durable and resistant to chipping than conventional inexpensive imports. With a minimum order size of just 48 pieces and a wide variety of glazes and mug styles to choose from, the only limit is your imagination. <\/span>Give us a call<\/span><\/a> today to find out more about our quality pottery pieces.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Small business marketing isn\u2019t easy. You probably don\u2019t have thousands of dollars to pour into television or print advertisements, and getting outside help from a consultant might also be out of your budget. Luckily, you don\u2019t need huge amounts of money or someone else\u2019s opinion to develop an effective marketing plan for your coffee shop […]<\/p>\n","protected":false},"author":3,"featured_media":20458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[232,201],"tags":[],"class_list":["post-20457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-coffee-mugs"],"_links":{"self":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts\/20457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/comments?post=20457"}],"version-history":[{"count":0,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts\/20457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/media\/20458"}],"wp:attachment":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/media?parent=20457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/categories?post=20457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/tags?post=20457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}