{"id":20392,"date":"2018-11-06T10:02:32","date_gmt":"2018-11-06T16:02:32","guid":{"rendered":"https:\/\/greyfoxpottery.com\/?p=20392"},"modified":"2018-11-06T13:21:10","modified_gmt":"2018-11-06T19:21:10","slug":"creating-a-return-customer-at-your-coffee-shop","status":"publish","type":"post","link":"https:\/\/greyfoxpottery.com\/coffee-mugs\/creating-a-return-customer-at-your-coffee-shop","title":{"rendered":"Creating a Return Customer at Your Coffee Shop"},"content":{"rendered":"

Coffee shops are everywhere\u2014on street corners, in airports, even connected to hotels. With so many options for getting a caffeine fix, making your own business <\/span>stand out<\/span><\/a> might seem difficult at first. After all, every place is providing an in-demand product, be it a sugary drink or black coffee. Why would customers stop into your shop if they can go to another one down the block that they\u2019ve been to before, or one that appears more convenient? <\/span><\/p>\n

But not every coffee shop has one of the most important ingredients for success: a <\/span>loyal customer base<\/span><\/a>. The key to building a successful coffee shop is to convert first-time customers into return customers. That\u2019s easier said than done, but we\u2019ve made the practice of creating a coffee shop return customer easier with a few tips. <\/span><\/p>\n

Build Customer Loyalty at a Coffee Shop with a Mug Club<\/span><\/h2>\n

\"CustomSome coffee shops have successfully created a loyal customer base by starting a mug club, a kind of loyalty program that encourages customers to bring in their custom coffee cups for special deals year round. Instead of handing out punch cards that will only get lost in your customers\u2019 purses or pockets, create your own <\/span>coffee shop mug club<\/span><\/a> by offering a custom branded coffee mug and special deals to keep people coming back. The types of <\/span>rewards<\/span><\/a> are up to you, but some examples of special deals include a free mug with joining the loyalty program, a free drink or discounted drink if you bring in your mug, and discounts on coffee beans or other products. <\/span><\/p>\n

Not only does a mug club create a loyal customer base, it will continue to draw in new members and customers through word-of-mouth, social media, and in-person display. Think carefully about how to showcase the custom mugs for your mug club. You may want to create a display that features the mugs and deals near the door, in order to catch the eye of first-time customers. \u00a0<\/span><\/p>\n

Improve Your Social Media Presence<\/span><\/h2>\n

Social media allows your customers to interact with your business, creating a more lasting impression. With all the different social platforms available, the options for engagement are nearly limitless. You can do things like run contests, encourage people to tag you in their posts, or offer discounts if a customer follows your page. <\/span><\/p>\n

People enjoy the feeling of \u201cwinning\u201d something or getting something for free with little effort on their part, so keep your social media presence simple but obvious, and be sure to offer rewards for easy tasks like tagging. Post your social handles near the cash register or on each table, and utilize hashtags to make it easier for your customers to engage. <\/span><\/p>\n

Become More than just a Place that Serves Coffee<\/span><\/h2>\n

Host\u2014and advertise!\u2014special events that will transform your coffee shop into a destination, rather than just a convenient place for someone\u2019s coffee run. Here are just a few examples of potential events.<\/span><\/p>\n