{"id":18662,"date":"2018-01-20T06:54:30","date_gmt":"2018-01-20T12:54:30","guid":{"rendered":"https:\/\/greyfoxpottery.com\/?p=18662"},"modified":"2023-09-18T08:04:56","modified_gmt":"2023-09-18T13:04:56","slug":"3-reasons-why-your-brewery-isnt-finding-success","status":"publish","type":"post","link":"https:\/\/greyfoxpottery.com\/beer-steins\/3-reasons-why-your-brewery-isnt-finding-success","title":{"rendered":"3 Reasons Why Your Brewery Isn\u2019t Finding Success"},"content":{"rendered":"<p><b><\/b><span style=\"font-weight: 400;\">As a brewery owner, you should always be looking out for <a href=\"https:\/\/greyfoxpottery.com\/beer-steins\/5-marketing-strategies-for-breweries\">new ways to grow your business<\/a> through innovative marketing strategies. Whether you\u2019ve been running your business for one week or ten years, it\u2019s imperative to continuously revamp and refine your marketing efforts to ensure that you\u2019re reaching out to future customers effectively and creating a stronger presence in your communities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><span style=\"font-weight: 400;\">Grey Fox Pottery<\/span><span style=\"font-weight: 400;\">, we\u2019re fully committed to helping your business succeed, regardless of its needs or constraints. That\u2019s why we\u2019ll be taking a few minutes today to detail and address three common mistakes your brewery is probably making that are keeping it from reaching its full potential.<\/span><\/p>\n<h2><b>1. You Lack a Clear Brand &amp; Vision<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing what your business means and having a vision of what you want it to achieve will help you more clearly define goals when it comes to pushing your brewery toward success. Craft beer has never been more popular than it is today. That means that there\u2019s an oversaturated market full of brewers that make great beer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key elements that differentiates one brewer from another is their personal brand. You want to market your company in a way that tells a story and focus every aspect of your business around it. This may take some time to create, but that\u2019s okay because it\u2019s the first and most vital step in creating your brand! To begin deciding how you want to brand your business, try asking yourself a few questions: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are you as a brewer? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why did you choose to dedicate your life to this craft? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does beer mean to you? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you want your business to do? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your passion for brewing is evident to your customers, it will create a passion for beer within them. Maybe you\u2019ll even inspire some of them to try their hand at the craft as well!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22896 alignnone\" src=\"https:\/\/greyfoxpottery.com\/wp-content\/uploads\/2018\/01\/beer-tap.jpeg\" alt=\"Row of beer taps with black handles.\" width=\"600\" height=\"397\" srcset=\"https:\/\/greyfoxpottery.com\/wp-content\/uploads\/2018\/01\/beer-tap.jpeg 600w, https:\/\/greyfoxpottery.com\/wp-content\/uploads\/2018\/01\/beer-tap-480x318.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<h2><b>2. You Lack a Proper Marketing Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to making a business, you have to do some of the grunt work to make it as successful as possible. It wouldn\u2019t be work if it was all play all the time, would it? Lacking a clear brand is an issue, but what\u2019s the point of beer and a brand if you don&#8217;t have customers? This is where your marketing strategy comes in. Once you\u2019ve decided what you want people to think about your business, you can begin to find ways to best market your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective ways to do this will vary depending on several aspects of your business, including location, budget and how established you are already, but we have a few suggestions for marketing strategies that everyone can incorporate into their business no matter their specific circumstances. <\/span><\/p>\n<h3><b>Start with Social Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some of the best ways to market in contemporary culture at any point in your business\u2019s life are through developing strong social media channels and encouraging new customers to spread knowledge of your business by word of mouth. These are cost-effective and powerful ways to create a presence in your community. To develop a strong social media presence, create pages on popular websites like Instagram, Facebook, Twitter and Snapchat. Though Instagram and Snapchat are relatively new ways to market a business, they are especially useful if you\u2019re targeting relatively young demographics. Make customers want to come for a photo op and you\u2019ll have them coming back for the awesome atmosphere and beer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22898 \" src=\"https:\/\/greyfoxpottery.com\/wp-content\/uploads\/2018\/01\/Summit-City-copy-1024x768-1.jpeg\" alt=\"Tall red beer stein with handle and a clay logo medallion reading &quot;summit city brewworks&quot;.\" width=\"669\" height=\"502\" \/><\/p>\n<h2><b>3. You\u2019re Selling Subpar Merchandise<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As every connoisseur of beer knows, <\/span><a href=\"https:\/\/greyfoxpottery.com\/beer-steins\/complete-guide-beer-stein-styles\"><span style=\"font-weight: 400;\">certain beer steins<\/span><\/a><span style=\"font-weight: 400;\"> are created specifically to bring out the best in different kinds of beers. A great way for you to involve your customers more directly in your business is to engage them in the process of learning about beer. Since beer is your passion, you understand full well that it\u2019s much more than a fun pastime or a business venture; drinking beer is an art. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone can drink a beer, but not everyone can fully appreciate it. A great way to begin to reach out to your customers to encourage them to learn the art of one of their favorite pastimes is by having a variety of merchandise created to fulfill this purpose. A full stock of unique and original <\/span><a href=\"https:\/\/greyfoxpottery.com\/mug-styles\/beer-steins\"><span style=\"font-weight: 400;\">hand-crafted beer steins<\/span><\/a><span style=\"font-weight: 400;\"> (like the ones we create at Grey Fox Pottery) is the first step in educating your customers on the beers they\u2019ll enjoy most and the best ways to drink them. Additionally, each Grey Fox Pottery stein is handcrafted and completely unique, meaning that your customers will be getting a piece of merchandise as unique as your business and the customers that you sell to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, your business is what your business sells, and that includes your beverages <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">the mugs you serve them in. We\u2019ve already established how important it is to radiate your unique brand through every aspect of your business venture, and the steins you serve your beer in and sell to your customers is just another way of doing this! <\/span><\/p>\n<h2><b>Contact Grey Fox Today<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn how custom stoneware can help elevate your marketing efforts, <\/span><a href=\"https:\/\/greyfoxpottery.com\/about-us\/contact-us\"><span style=\"font-weight: 400;\">call or message Grey Fox Pottery. <\/span><\/a><span style=\"font-weight: 400;\">You can also shoot us a message if you have any questions about us or want to pick up a selection of high-quality stoneware merchandise for your patrons. We look forward to hearing from you soon. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a brewery owner, you should always be looking out for new ways to grow your business through innovative marketing strategies. Whether you\u2019ve been running your business for one week or ten years, it\u2019s imperative to continuously revamp and refine your marketing efforts to ensure that you\u2019re reaching out to future customers effectively and creating [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[200],"tags":[],"class_list":["post-18662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer-steins"],"_links":{"self":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts\/18662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/comments?post=18662"}],"version-history":[{"count":0,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts\/18662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/media\/22897"}],"wp:attachment":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/media?parent=18662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/categories?post=18662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/tags?post=18662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}