{"id":16620,"date":"2015-12-07T20:48:17","date_gmt":"2015-12-07T20:48:17","guid":{"rendered":"https:\/\/greyfoxpottery.com\/?p=16620"},"modified":"2023-08-25T12:25:33","modified_gmt":"2023-08-25T17:25:33","slug":"beer-cheese-and-custom-mugs-a-perfect-pairing","status":"publish","type":"post","link":"https:\/\/greyfoxpottery.com\/beer-steins\/beer-cheese-and-custom-mugs-a-perfect-pairing","title":{"rendered":"Craft Beer, Cheese and Custom Beer Mugs, a Perfect Pairing"},"content":{"rendered":"

<\/b>We love making custom beer mugs for speciality shops like Malt & Mold featured in NY Times!\u00a0<\/span>Kevin, owner of Malt & Mold, a beer and cheese speciality shop in New York City, tells us a little bit about the history and facts behind this very cool, unique business (and offers a discount to those who mention this blog post)!\u00a0<\/strong><\/p>\n

GF: How did you come up with the idea of Malt\u00a0and Mold?\u00a0<\/b><\/p>\n

MM<\/strong>: It was originally meant to be a little neighborhood specialty cheese shop with a small personal selection (“well curated” is how the NY Times put it) of beer and rounded out by an assortment of locally produced sundry items.\u00a0 <\/span>We sell the beer both in bottles and draft beer to go only in Growlers.\u00a0 <\/span>As our neighborhood customers responded we’ve been able to diversify the cheese selection and greatly expand our beer offerings.\u00a0 <\/span>People really seemed to like what we do and we were able to grow and open a second location.\u00a0 <\/span>We got\u00a0 <\/span>a bar license for the second location and we can serve beer and wine\u00a0for “on premise consumption” as well as to-go by Growlers.<\/span><\/p>\n

<\/b>\"maltGF: What kind of beer and cheeses do you sell?\u00a0<\/b><\/span><\/p>\n

MM:\u00a0<\/strong>We focus on American Craft Beer.\u00a0 <\/span>Since we opened in 2012, over 25 new breweries have opened just in New York City alone!\u00a0 <\/span>That’s simply serendipitous timing for us.\u00a0 <\/span>We spotlight the hyper-local breweries but celebrate all US Craft Breweries as well. We offer local, regional, domestic, and international cheeses of all kinds!<\/span><\/p>\n

GF: When did you open this business? Tell us the the beginning story.<\/b><\/span><\/p>\n

MM:<\/strong> I left a 20 year career as a headhunter to fill a void in my residential neighborhood.\u00a0 My wife and I wondered for years why no one was opening a little specialty store featuring cheese, charcuterie, fresh bread, pickles, and the like.\u00a0 We love to cook, we love to go out, and we love NYC take-out like all everyone else, but for those days when we were too tired to cook but wanted something that didn’t feel like takeout, we wanted a small ploughman’s lunch type of meal.\u00a0 The great recession of 2008 got us thinking about perhaps being the very people to open a neighborhood shop to meet exactly those requirements.\u00a0 After three years of fighting the economy I decided to quit the 9-5 and make it happen.\u00a0 And with that decision, my passion is craft beer, it became about beer as much as cheese and all the good things that go with it.<\/span><\/p>\n

GF: Tell us how your business has changed over the years and what kind of customers you have.<\/b><\/p>\n

MM:<\/strong> The expansion of the business was more about opening a second, larger location in a bigger neighborhood.\u00a0 <\/span>We got the bar license so that patrons could drink while they shop, but we kept the grocery store concept the same otherwise.\u00a0 <\/span>There is no bar, there are no seats.\u00a0 <\/span>We have sophisticated twenty-somethings mixed with middle-aged parents and empty-nest seniors all together, sharing a pint, while shopping for cheese (and talking also about politics, events of the day, neighborhood goings-on).<\/span><\/p>\n

\"custom

Hourglass style custom beer mugs<\/p><\/div>\n

<\/b>GF: What is your favorite part of what you do?\u00a0<\/b><\/span><\/p>\n

MM:<\/strong> I<\/span>n order: Talking with customers; talking to the producers of new products; hosting beer and cheese tastings at the shop; moving kegs around and merchandising the cheese case; merchandising the sundry items to display them at their best; cleaning, mopping, I love it all!\u00a0 <\/span>I own a beer and cheese shop for cripes’\u00a0sake…if you don’t love every minute of that, there’s something wrong!<\/span><\/p>\n


\nGF: How did Grey Fox Pottery’s custom beer mugs <\/a>enhance\u00a0your customer’s experience? <\/b><\/span><\/p>\n

MM:<\/strong> Oh man, you have no idea.\u00a0 <\/span>First of all, they are specifically for our Mug Club members, so it’s an exclusive thing.\u00a0 <\/span>Secondly, they are prominently displayed mainly for our ease of use in getting them and filling them with the best local and domestic craft beer, but also for the sheer eye-popping marketing thrill of it! <\/span><\/p>\n

GF: Any last thoughts?<\/span><\/strong><\/p>\n

MM:\u00a0<\/strong>If you come to either (or any depending on when you read this) Malt and Mold location (Lower East Side:\u00a0 <\/span>221 East Broadway @ Clinton Street, New York, NY 100002 or Gramercy:\u00a0 <\/span>362 Second Avenue, between 21st & 22nd Streets, New York, NY 10010) and <\/span>mention this blog post, we’ll give you a one time 10% discount on your entire purchase and don’t forget to join the mug club to get your hands on one of these custom beer mugs.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We love making custom beer mugs for speciality shops like Malt & Mold featured in NY Times!\u00a0Kevin, owner of Malt & Mold, a beer and cheese speciality shop in New York City, tells us a little bit about the history and facts behind this very cool, unique business (and offers a discount to those who […]<\/p>\n","protected":false},"author":3,"featured_media":16635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[200],"tags":[],"class_list":["post-16620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer-steins"],"_links":{"self":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts\/16620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/comments?post=16620"}],"version-history":[{"count":0,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/posts\/16620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/media\/16635"}],"wp:attachment":[{"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/media?parent=16620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/categories?post=16620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyfoxpottery.com\/wp-json\/wp\/v2\/tags?post=16620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}